LES CONTENUS ABORDÉS PENDANT LA FORMATION
Formation 3ème année
ACADEMIC FOUNDATIONS
- International Relations,
- Current Events,
- Press Reviews,
- Introduction to Semiology,
- Applied Semiology
BUSINESS STUDIES
- Business Law,
- Labour Law,
- Business Models,
- Intercultural Management,
- Entrepreneurship
MARKETING AND COMMUNICATIONS
- Public Relations,
- Consumer Behaviour,
- Global Brand Platform,
- Sectoral Marketing
TECHNICAL SKILLS
- Copywriting,
- Foreign Languages (French, Chinese, German, Spanish, Arabic)
- IT Skills,
- Media Training
PROFESSIONAL TRAINING
- Professional Project,
- Communication Recommendations,
- Marketing Competition,
- International Internship,
- Micro Agency Project
Inscription en communication internationale
Formation 4ème année
ADVANCED GENERAL STUDIES
- Seminar Branding,
- Branding Fundamentals,
- Professional English,
- Writing in communications,
- Communications Budgeting,
- HR and Diversity Management,
- Forum de la Communication,
- Personal Branding
ADVANCED AREAS IN MAJOR
- Global Marketing and Communication,
- Digital Marketing,
- Corporate Communications,
- International Media,
- Strategic Planning,
- B2B Communication
PROFESSIONAL SKILLS AND PRACTISE
- Professional Competitions 1,
- Business Challenge,
- Professional Project / applied Research Thesis (written),
- Professional Project / applied Research Thesis (oral defense),
- Professional Project: Tutorial
Inscription en communication internationale